Web standards and guidelines
Writing style and language
Before you begin writing
Things to consider before you begin writing for the web. Find tips on content and planning.
Make your writing clear and concise
You know what you want to say and here we give examples of how best to get its meaning across.
Titles and headings
Guidance on what page titles, headings and subheadings should do.
Summaries and links
Examples and good practice when creating a summary or a link on a web page.
Use inclusive language
Advice on using language which is acceptable to all of your users.
Make writing accessible
Ensuring all your visitors can access and use your content.
'Have something to say and say it as clearly as you can. That is the only secret to style.'
Matthew Arnold
Writing a case study
A step-by-step guide to creating a case study for the LTS Online Service and templates to get you started.
More training and advice
Further resources and web links available to help you.