Web standards and guidelines

Writing style and language

Before you begin writing

Things to consider before you begin writing for the web. Find tips on content and planning.

Make your writing clear and concise

You know what you want to say and here we give examples of how best to get its meaning across.

Titles and headings

Guidance on what page titles, headings and subheadings should do.

Summaries and links

Examples and good practice when creating a summary or a link on a web page.

Use inclusive language

Advice on using language which is acceptable to all of your users.

Make writing accessible

Ensuring all your visitors can access and use your content.

Black and white photograph of Matthew Arnold

'Have something to say and say it as clearly as you can. That is the only secret to style.'

Matthew Arnold

Writing a case study

A step-by-step guide to creating a case study for the LTS Online Service and templates to get you started.

More training and advice

Further resources and web links available to help you.

Updated on: 21 April 2008 The LTS Online Service is funded by the Scottish Government.