| Title | Ramsay's of Carluke |
|---|---|
| Description | Inheriting a family business can seem like a gift - the 'silver spoon' of which many people dream. However, those who sit and allow a business to stagnate soon find that before long, sales and revenues fall, costs become unmanageable and the business fails. It is as easy to fail at an inherited business as it is to fail with a new start-up. Andrew Ramsay, his wife Jacqueline and his brother John have not only acquired their firm, they have used some key marketing tactics to adapt and improve it. |
| Free download material | |
| Curricular area | business education types of business career focused education developing enterprising attitudes world of work (enterprise) |
| Stages | S5/S6 |
| Publisher | Scottish Executive. Enterprise and Lifelong Learning Department |
| Further information | Visit the Ramsay's of Carluke website. |
| Type | case study worksheet lesson plan |
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