Market research

What happens when you want to find out what a lot of people think about a particular subject? You can't interview everyone, but your business or product might depend on this sort of information. This is why businesses do market research, to find out what people think, want or need.

This unit tells you about different ways of doing market research. Find out when it would be useful to do your interviews with a representative sample, with a weighted sample or with a targeted group.

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