Surveys 6

Open-ended questions

With this type of question you are inviting the person answering to give his or her own feelings and opinions.

Here is an example.

Can you describe your ideal chocolate bar?

You could get a very wide range of answers here. There is virtually no limit to the range of flavours, textures and sizes the public could suggest. Chocolate manufacturers could get some very valuable information from a question like this, but it would be a hard task to make some kind of statistical sense out of the answers.