Advertising and publicity 3

The methods you choose to advertise or publicise your event or project are up to you as a group. However, you should keep in mind:

• the cost
• the time it will take to make the publicity material
• the skills the groups have
• the number of people you will reach with each method
• how appealing it will be to readers, viewers or listeners.

It is worth investing a bit of time to make your advertising materials as attractive as possible.