Communication Intermediate 2

	Evaluating written communications: summary Evaluating a written communication is all about judging its strengths and weaknesses. The issues you should look at when you consider how effective a written communication was are: What was the writer’s purpose? Was the communication biased? Were the sources quoted relevant? Were the examples used clear and relevant? Did the writer stick to the point? Was the communication well structured? How effective were the graphics? How effective were the headlines/titles? Was the layout effective? Were the language and tone appropriate? You do not need to use every one of these questions to evaluate a single item of written communication. Once you've read a piece, you will be able to identify which of the questions are relevant to that particular communication.