Identifying the target readership: summary

When identifying the target readership, you should consider:

• Content – what the communication is about
• Layout – what type of publication it has come from, and who would read this type of writing
• Headlines and titles – what they say, and who would be interested by them
• Pictures and other graphics – what they contain, and who would find them of interest.

You must give reasons for your answer. Explain who the target readership is, and explain why you feel that this group would be interested in the piece of writing.