Evaluating a written communication: summary

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Evaluating a written communication is all about judging its strengths and weaknesses. Consider some of these points:

• What was the writer’s purpose?
• Was the communication biased?
• Were the sources quoted relevant?
• Were the examples used clear and relevant?
• Did the writer stick to the point?
• Was the communication well structured?
• How effective were the graphics?
• How effective were the headlines/titles?
• Was the layout effective?
• Were the language and tone appropriate?