Identifying the target readership: summary
When identifying the target readership, you should consider:- Content – what the communication is about
- Layout – what type of publication has it come from, and who would read this type of writing?
- Headlines and titles – what they say, and who would be interested by them
- Pictures and other graphics – what they contain, and who would find them of interest
- Conventions of the text – aspects of the text which suggest its source, and hence its readership.
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